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A BOMAG paver and material transfer vehicle staged side by side on a lot, an operator in the paver seat and crew standing alongside
Manufacturing Trade show Zero to 200+ videos in 12 months
Case study — BOMAG

Zero to 200+ videos in twelve months — and trade-show coverage that outperforms everything else.

01 — Hear it from them
“We’ve produced around two hundred videos with CDS Visuals, and each one has come out looking great and sounding great.”
Ethan Foley
BOMAG
02 — The results
200+
Videos produced in twelve months
#1
Trade-show coverage — most views and impressions of any content
Every dept.
Product marketing, sales, service and events
Library
A deep archive the team pulls clips from all year
The volume

What the partnership has produced.

118 Product videos
36 Event and testimonial videos
3 Tradeshows
03 — The client

BOMAG is a global leader in compaction technology and road-construction equipment — big, visual machines that a brochure or a flyer can’t do justice.

The challenge
A global company with no North American presence on camera — the international videos were not landing with a US audience
Brochures and flyers couldn’t convey the scale or the feel of the machines
Feeding a high-volume content calendar without quality slipping
Standing out on crowded trade-show floors like PaveX and World of Asphalt
Giving dealers and salespeople clips they could assemble themselves
The approach

We came in, sat with every department, and built a year-long plan around what each one needed: product walkarounds, support how-tos, animations, launch videos, trade-show and event coverage, and end-user testimonials. The output is a library more than 200 videos deep — so when the team needs a hype cut for a dealer, the footage already exists. We got them running on a full product catalogue shot for the US market, and trained Ethan on their own team to keep producing internally.

Featured project
BOMAG
Product walkaround
Watch featured project
Examples of our work

Volume that never drops quality.

Walkarounds, event recaps, testimonials, and animations across a full slate.
BOMAG
BOMAGKansas Landfill Jobsite
BOMAG
BOMAGCR Pavers
BOMAG
BOMAGBC1173 walkaround
BOMAG
BOMAGPairing Remote
BOMAG
BOMAGWorld of Asphalt
BOMAG
BOMAGOscillation
BOMAG
BOMAGARA
BOMAG
BOMAGPerrin Asphalt
05 — Photos in the Field

Compactors working, from the landfill to the show floor.

Equipment photography alongside every film in the library — machines in the dirt and on the stand.
Visitors gathered under a BOMAG milling machine on the show floor, conveyor raised overhead
Dusk aerial over the arena plaza, event tents and the crowd filling the square
A fire performer working the crowd outdoors, flame arcing across the ground
A shooter riding the machine steps with a gimbal rig, framing the run
A group gathered alongside a yellow BOMAG paver on the demo lot
A shooter checking the shot on a laptop beside the tripod, camera framed on the lot
Two shooters working camera and laptop at the fence line above a green field
Two shooters moving through the show floor with cinema rigs
The full team posed across the stand under the FAYAT sign, machines lined up behind
Two crew in high-vis and headsets running camera at the outdoor demo
Aerial of the whole company posed outside the BOMAG building, machines flanking the group
Your turn

Build a library that works as hard as your equipment.

Let’s set a content cadence that fills your channels and your archive.

CDS Visuals — High-Vis. High Impact.
We create tactical video content to build blue-collar businesses.
Contact
(704) 946-5886 info@cdsvisuals.com 377 Rubin Center Dr #123
Fort Mill, SC 29708
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