All Case StudiesConstructionManufacturingEquipment DealersTrade Show
The job post isn’t losing to better pay. It’s losing to a blank screen.
Recruiting video production shows candidates the actual work, the actual crew, and the reason to pick your company over the contractor down the road. CDS Visuals films recruiting content for construction and manufacturing employers across the Charlotte metro from Fort Mill, SC, and nationwide — real crews on real jobs, no stock footage and no staged smiles. You get a flagship recruiting video, crew spotlights in your people’s own words, short cuts sized for the platforms candidates actually use, and a loop for your careers page. Loflin Concrete says the content changed both the quality and the volume of applicants, with candidates walking in and naming the jobs they saw on video.
Six steps. One crew. Zero guesswork.
From the first call to content that's working for you, you'll always know exactly what happens next.
The pitch to your next hire.
Not a final cut. Everything.
Most agencies hand you one video and keep the rest. You leave every engagement with a full library — tagged, searchable, and yours to keep.
Fast, organized, and ready to post.
Films that fill crews.
What a content library does for a recruiting team.
Safety-first on site; a content library the recruiting team opens every week.
C.W. Matthews is one of the Southeast’s largest highway and heavy-construction contractors. Safety is priority number one there, which makes a film crew that doesn’t know how to move around heavy equipment a non-starter.
JP Grading & Utilities
Piedmont Paving
Brooks Safety Solutions
Yancey Bros. Co.
Common questions about recruiting video
What does a recruiting video cost?
It is scoped on the strategy call and priced up front, travel included. Most recruiting programs start with one or two production days — a flagship film plus crew spotlights and short cuts — and some employers move to a monthly cadence so the hiring feed never goes quiet.
What if our guys do not want to be on camera?
We work with whoever is willing and shoot around everyone else. The best recruiting footage is usually people doing the work, not talking about it. When your crew does talk, we interview them like a conversation — no teleprompter, no script to memorize, no acting required.
Where do we actually use a recruiting video?
Your careers page, your job postings, paid hiring ads, your social feeds, and hiring events or trade-school visits. Short vertical cuts do the heavy lifting where candidates already scroll; the long video closes the ones who click through to learn who you are.
How do we know it is working?
Candidates start referencing the videos in interviews. Loflin Concrete had applicants walk in naming the Greensboro plant job they had seen on social, and their team says the content changed both the quality and the volume of applicants coming through.
Can you film on an active jobsite while we work?
Yes. Our crew is OSHA 10 certified, shows up in full PPE, and works around the schedule instead of stopping it. C.W. Matthews, where safety is priority one, keeps using us because our heads stay on a swivel and we are not a safety concern on their sites.
How fast do we get the videos?
First cuts land within three to five days of the shoot day, edited, captioned, and thumbnailed. If you are hiring against a deadline — a new plant, a big award, a season ramping up — say so on the call and we plan the shoot day around it.
What exactly gets delivered?
A flagship recruiting video, crew spotlight pieces, four or more short vertical cuts per production day, edited stills for job postings, captions, and custom thumbnails. All of it lands in a searchable library that stays yours, so HR can reuse it next hiring season without a new shoot.
Fort Mill, SC 29708