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Do your homework here.
What to shoot, what it takes, and what it returns — written for the people running construction and manufacturing businesses, not for marketers.
What Actually Drives the Cost of a Video Program
The first question on almost every call is some version of what does this cost. It is a fair question, and the honest answer is that it depends on three things — none of which is the camera.
The Eight Videos Every Industrial Company Should Own
Most industrial companies do not have too little video. They have the wrong assortment.
How to Run a Shoot on a Live Jobsite Without Losing a Day
The reason contractors hesitate to put a camera on an active site is not the money. It is the morning.
The Eight Videos Every Industrial Company Should Own
Most industrial companies do not have too little video. They have the wrong assortment.
How to Run a Shoot on a Live Jobsite Without Losing a Day
The reason contractors hesitate to put a camera on an active site is not the money. It is the morning.
How to Move Used Heavy Equipment Off Your Lot Faster With Video
A used machine sitting on your lot is not inventory. It is a bet that gets more expensive every month it does not move.
The Blue-Collar Video Playbook
What to shoot, what it takes, and what it returns — for construction, manufacturing, and equipment dealers.
How Heavy Equipment Dealers Market Parts and Service With Video
Every dollar of dealership marketing goes toward machines. Almost none of it goes toward the half of the building that pays the overhead.
How Heavy Equipment Dealers Use Video to Hire Service Technicians
You can sell a machine you cannot service. You just cannot do it twice to the same customer.
Video Production Equipment: The Definitive Checklist for 2026
Reviewed and updated for 2026.
Why Testimonial Videos Are One of the Most Powerful Sales Tools for Industrial Companies
Nobody believes your brochure. They believe the guy running your machine.
How Product Explainer Videos Help Industrial Companies Close More Deals
If your machine is hard to explain, it is hard to sell.
How Video Marketing Helps Industrial Companies Close More Deals Faster
By the time an industrial buyer calls you, he has already made most of his decision.
Why Industrial & Manufacturing Companies Need a Video Marketing Strategy in 2026
Most industrial companies do not have a video problem. They have a plan problem.
How Trade Show Video Coverage Can 10x Your ROI
You shipped a machine across the country. You paid for the space, the freight, the rigging, the carpet, and a week of hotel rooms for your best people.
5 Ways Video Marketing Benefits Heavy Equipment Manufacturers
Heavy equipment is hard to explain and easy to misjudge on paper.
The Complete Guide to Trade Show Video Production
A major industry show is the most expensive week on your calendar. Space, freight, rigging, machine transport, a dozen people out of the field for five days.
Videographer vs. Video Production Company: What's the Difference?
You need video of the plant, the jobsite, or the new machine. Somebody sends you a freelancer's Instagram. Somebody else sends you a production company's website.
How to Hire the Right Production Team for Your Business
Every video crew has a good reel. That is the one thing you can count on.
The Art of Writing Video Scripts: Tips for Captivating Content
Most bad industrial videos were bad on paper first.
YouTube for Construction and Manufacturing: Winning Work and Winning Crews
Most contractors and manufacturers treat YouTube as a place to park finished videos. Upload, forget, move on.
See what this looks like when a crew actually runs it.
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