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Move Heavy Equipment. Fill your service bays.
Machine walkarounds, customer stories, service and parts content, and event coverage — from a crew that is OSHA 10 certified and knows how heavy equipment works and how to make a customer comfortable on camera.
See what one shoot day turns into.
A walkthrough of how we work with dealerships — what a shoot day covers, how fast it comes back, and what you end up owning.
Most equipment dealers struggle with
You sit between the manufacturer and the customer buying the machine, and almost nobody on either side sees what that actually takes. These are the things dealers tell us on the first call.
Solution-based video built to win you work.
We do not make videos for video’s sake. We build content around a real problem in your business — moving machines, backing the sales team, filling the service bays — then put it to work.
One crew. Every format the dealership needs.
Every visit is built to produce a main video, social cuts, and photos — one shoot day, a stack of assets your sales floor and your service department can both use.
Everything we shoot, you own.
Most agencies hand you a final cut and keep the rest. We hand you everything — every video, every photo, every clip, tagged, searchable, and yours to keep. Your team finds the shot they need in 30 seconds, not 30 minutes.
Work that moves machines.
Six steps. One crew. Zero guesswork.
From the first call to content that's working for you, you'll always know exactly what happens next.
You carry none of the risk.
Hiring a video partner shouldn’t feel like a gamble. So we took the three things you’re probably weighing off the table.
No long-term lock-inIf it misses, we fix itThe library is yours, foreverWhat one dealer’s vendor search turned up.
They vetted CAT’s own vendors and chose us. “Literally adding to your team.”
Yancey Bros. Co. is Georgia’s Caterpillar dealer. Its marketing team is responsible for everything that leaves the building — collateral, customer testimonials, video, and graphics.
Nixon-Egli Equipment
C.W. Matthews
JP Grading & Utilities
Loflin Concrete
What dealers ask us first.
What kind of video actually works for a dealership?
Machine walkarounds and demos that move heavy equipment, service and parts content that fills bays, customer testimonials that prove the relationship, event and open-house coverage, and recruiting content for techs. Localized content beats OEM stock — your name on the machines, your people in the frame, your locations in the background.
Can you film at our customers’ jobsites?
Yes, and dealers tell us that is where the best content comes from. We show up in full PPE, OSHA 10 certified, and we do not interrupt the customer’s job. Nixon-Egli sends us out to customer sites without worrying, because we get the content without becoming a liability on someone else’s site.
Is your crew safe around heavy equipment?
Our crew is OSHA 10 certified and our drone pilots are FAA Part 107 licensed. We bring our own hard hats, vests, glasses, and boots, brief with whoever runs safety, and work around your schedule instead of stopping it. Jenna Farmer at Yancey Bros. Co. put it this way: “CDS came out ready: they had their boots on, their vest, their glasses. They knew how close they could be to the machinery.”
How fast do we get content back from an event?
Same day at shows and events; three to five business days from a standard shoot day for finished cuts. One event typically yields weeks of post content — Nixon-Egli’s 60th anniversary tournament produced enough social material to run long after the day itself.
Will you travel to our branches and events?
Yes, coast to coast. Nixon-Egli is in California and we are in Fort Mill, SC, and we have never missed one of their events — including the night flights got canceled and the crew drove through to make an 8 a.m. start. Travel and accommodations are built into our scope, so there are no variable travel costs.
Can we use the footage for OEM or co-op marketing?
You own every asset we shoot, so how you use it is up to you and your agreements with the manufacturer. We deliver in the sizes and specs your OEM portals and dealer networks need, plus the raw files if their team wants to re-cut anything.
How does this help the service department, not just sales?
Service and parts content shows customers what keeps their machine running — shop capabilities, field service trucks, maintenance how-tos, and the people behind them. That is the content that fills bays between machine sales and makes the dealer relationship worth paying for.
How do you price a program like this?
We price the problem, not a rate card. Three things drive the scope: how many production days you need, how many deliverables come out of each one, and how often we are on site — a single event, a quarterly refresh, or a monthly partnership across your branches. Travel and accommodations are built in, so there are no variable travel costs and no change-order games. On the strategy call we scope it against your goals and put a flat number in writing before you commit to anything.
Fort Mill, SC 29708