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BrandSafway scaffolding rising along the upper deck of the LA Coliseum against open sky
Manufacturing Trade show 12x trade-show ROI
Case study — BrandSafway

A hype video out by Friday — and 12x the return on one trade show.

01 — Hear it from them
“We believe CDS helped us receive twelve times our investment for that show.”
Laura Hickman
N.A. Director of Marketing · BrandSafway
02 — The results
12x
Return on trade-show investment at ConExpo
24–36 hr
From shoot to content in hand, ready to post
Same day
Event Thursday, hype film live Friday
Zero
Babysitting — one less vendor to manage
03 — The client

BrandSafway is a global construction-services company — scaffolding, access, forming and shoring, insulated metal panels, tunneling, mining — integrating into job sites big and small worldwide. Its marketing team runs dozens of vendors at every major event.

The challenge
ConExpo, the largest construction show in the world, planned nine months out
A 50-by-60 booth and three brand-new products to showcase at once
A first-of-its-kind evening event at Hakkasan with a record RSVP list
Turning a live show into posted content fast enough to matter
A show day already stacked with about twenty vendors to manage
The approach

Full show-floor coverage with same-day edits: booth tours, every product SME on camera, and a hype film from the Hakkasan event cut overnight and posted Friday morning. The work kept going after Vegas — the LA supercenter opening, the Build for LA campaign, the LA Coliseum, the Vincent Thomas Bridge, and the Houston Astros stadium job site.

Featured project
LA Memorial Coliseum
Jobsite
Watch featured project
Examples of our work

One show. Weeks of content.

Booth coverage, product SMEs, event films, and job sites — captured on site and cut on site.
BrandSafway
BrandSafwayFlexiDeck Walkaround — ConExpo
BrandSafway
BrandSafwayBuilt for LA
BrandSafway
BrandSafwayHouston Astros stadium
BrandSafway
BrandSafwayConExpo recap
05 — Photos in the Field

Scaffold up, crews working, cameras out of the way.

Construction photography from the same visits as the films, shot while the access work carried on.
The crew together on the plaza after the shoot, scaffold rising behind them
A rope-access technician suspended under the steel roof deck, working on rope
Scaffold tower climbing to the roof deck above the empty seating bowl
Three workers walking a lit corridor under the stands, red walls curving away
A worker on the scaffold run threaded along the underside of the deck
Aerial over the LA Coliseum and the park around it
Scaffolding stacked along the stadium's outer wall, the LA skyline beyond
Two crew in high-vis and hard hats talking it through above the red seats
The crew walking out with camera gear, high-vis and hard hats on
A shooter filming inside the concrete undercroft while work goes on behind
Your turn

Your next show could pay for itself twelve times over.

Tell us which event is next and we’ll build a same-day content plan that turns the floor into weeks of marketing.

CDS Visuals — High-Vis. High Impact.
We create tactical video content to build blue-collar businesses.
Contact
(704) 946-5886 info@cdsvisuals.com 377 Rubin Center Dr #123
Fort Mill, SC 29708
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