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Aerial of the C.W. Matthews yard with a competition course marked out in red across the pavement, equipment and trucks parked around it
Construction Safety-first on site
Case study — C.W. Matthews

A crew you don’t have to watch — and a library the recruiting team uses every week.

01 — Hear it from them
“If you are a contractor, a manufacturer, or an equipment dealer, you need to be working with CDS.”
Jeremy Whitaker
Director of Training & Recruitment · C.W. Matthews
02 — The results
Weekly
The library gets opened every week
Zero
Safety concerns on a safety-first contractor’s sites
All footage
Not just the cuts — the raw material comes back too
Year over year
Rodeo coverage that promotes the next one
03 — The client

C.W. Matthews is one of the Southeast’s largest highway and heavy-construction contractors. Safety is priority number one there, which makes a film crew that doesn’t know how to move around heavy equipment a non-starter.

The challenge
Filming safely around heavy equipment and live traffic on active highway work
Attracting a younger generation into the trades
A director of training and recruitment with his hands in a dozen jars and no time to shoot
Needing content every day, not once a quarter
The approach

We earned a spot on their sites by keeping our heads on a swivel and staying out of the way — one or two people, all the gear, in and out fast. From there: the asphalt rodeo and the dirt rodeo, a high-school recruiting campaign, and employee testimonials. Every shoot hands back all the footage, not just the finished films, so the recruiting team keeps pulling from it long after we’ve left.

Featured project
High School Recruiting Campaign
A heavy-equipment pathway built for high-school classrooms — now in thirty schools, and staffing their crews.
Watch featured project
Examples of our work

One library. Every use.

Rodeos, recruiting campaigns, and employee stories from active highway job sites.
C.W. Matthews
C.W. MatthewsRoller Rodeo
C.W. Matthews
C.W. MatthewsDirt Rodeo
C.W. Matthews
C.W. MatthewsEmployee Testimonial
C.W. Matthews
C.W. MatthewsEmployee Testimonial
05 — Photos in the Field

Rodeo days, highway work, and the crews at both.

Event and jobsite photography — operators, machines, and the competition that fills the yard.
Sunrise aerial over the yard, the competition course laid out across the lot
A line of crew working a fresh asphalt patch with shovels and rakes
An operator in ear defenders running a machine on the remote box
A CAT skid steer milling with a cold planer attachment, spoil curling off the drum
A shooter filming the run in a green hard hat, the crowd waiting behind him
An excavator cab lettered THE BEAST above the C.W. Matthews mark
Three of the crew together on the lot, cones set out around them
Aerial over the course, machines and spectators spread across the black dirt
A huddle in high-vis between runs, one of our crew talking it through
An operator settled into the cab of a Dynapac Seismic asphalt machine
Crew walking the road past a mini excavator working the shoulder
Machines staged on the course, crew in high-vis waiting their turn
The paving crew working the mat behind the machine, rakes and shovels going
The whole crew gathered at the C.W. Matthews sign under the flags
A Dynapac tandem roller sealing the fresh mat, excavator working behind
Close on a hard hat carrying an eleven-year service sticker
An operator threading a CAT mini excavator through the cone course
Framed through a machine window, a foreman pointing out the next move
Crew watching the runs from behind a line of skid steers
An operator lining up a Dynapac roller at the start of the course
One of our crew in a CDS vest, watching the field before the next run
A CAT skid steer picking its way through the cones
A worker in a C.W. Matthews jacket watching the excavator work
A CAT PC306 cold planer on the skid steer, operator lining up the cut
Elevated wide of the cone course marked out across the yard, crew spread along it
A spectator in high-vis and hard hat watching the excavator work the pile
A CAT skid steer cutting asphalt with the cold planer, spoil kicking out behind
An operator in ear defenders at the controls, sun coming through the canopy
Your turn

Build a library that recruits and trains for you.

Let’s talk about safe, on-site content that works long after the shoot.

CDS Visuals — High-Vis. High Impact.
We create tactical video content to build blue-collar businesses.
Contact
(704) 946-5886 info@cdsvisuals.com 377 Rubin Center Dr #123
Fort Mill, SC 29708
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