Complex 3D scanning, made simple enough to sell — five extra scanners off one webinar.

01 — Hear it from them

“The whole process from A to Z is just super fast and super efficient.”

Toon Peeters

ZEISS · Hands On Metrology

02 — The results

Additional scanners sold off the first webinar

Multi-language

Client support videos launched globally

A–Z

Fast, efficient process end to end

Latest tech

Post-production tooling that matches theirs

03 — The client

Hands On Metrology, a ZEISS company, builds some of the most advanced 3D scanning equipment in the world. The hardest part of selling it isn’t the spec sheet — it’s getting a new customer to understand what the system can actually do.

The challenge

Complicated 3D scanning equipment that a spec sheet can’t sell

An existing client base that needed teaching, not pitching

Terminology and workflow that had to be simplified before it could be filmed

A German team presenting in English to a global audience

The approach

We sat with the team and worked out which verbiage and workflow steps to simplify, then built easy-to-follow how-to videos that show the system in action and make the added value obvious. On set we help with wording so non-native English speakers sound natural, and in post we use the same generation of tooling ZEISS does — which is why the whole process moves as fast as it does. The first webinar we produced with them sold five more scanners than a normal one.

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