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Overhead of a crowd in high-vis vests packed around a machine on the demo lot at the show
Trade show Media partner 392K reach in 3 days
Case study — IronMarkets / PaveX

392,495 in reach and 232,521 views — in three days on the show floor.

01 — Hear it from them
“They produce epic videos on-site and edit them in time to be posted the same day.”
Jessica Lombardo
Founder · PaveX Show (IronMarkets)
02 — The results
392,495
Video reach across three days
232,521
Content views across the event
3 days
The entire run of the show
Pre-approved
Content queued and signed off before doors opened
03 — The client

IronMarkets produces Pave/X, one of the paving industry’s biggest stages — an event where content either lands in real time or doesn’t land at all.

The challenge
A packed multi-day show with no room for post-production lag
Social had to run live to build buzz while attendees were still on the floor
Everything needed client approval before it could post
Exhibitors, demos, and education sessions all competing for coverage
The approach

We managed the content pipeline before the show — building and getting approval on the queue so it was live-ready on day one — then produced and posted from the floor: event recaps, demo-area coverage, education-session cuts, and podcast-style interviews, edited on site and out the same day.

Featured project
Pave/X 2026
Tradeshow Event Coverage
Watch featured project
Examples of our work

Real-time coverage, real numbers.

Recaps and social cut-downs posted while the show was still running.
Pave/X
Pave/XDemo Recap
Pave/X
Pave/XEducation Sessions
Pave/X
Pave/XCraftco Testimonial
Pave/X
Pave/XDemo Recap
05 — Photos in the Field

Three days of a trade show, as it happened.

Trade show photography from the same three days we filmed — the demo lot, the sessions, and the floor between them.
Aerial over the outdoor demo lot, machines and cones laid out against the skyline
Aerial of the convention centre with the Pave/X banners across the facade
A HAMM roller running the outdoor demo, crew and cones holding the line
Crew laughing between runs at the demo lot
A speaker working the room from beside the lectern
Straight down on the demo lot, long shadows off the crowd along the barrier
Three of the team together at the evening venue
A crew member checking the take on camera, Pave/X beanie pulled down
Aerial across the downtown skyline and the river beyond
The room mid-conversation at the evening reception
Four of our crew with cameras in front of the BOMAG stand
Two of our crew working the demo area, gimbal rig up and ready
Your turn

Make your event impossible to miss online.

Let’s plan same-day coverage that turns your show into a live content feed.

CDS Visuals — High-Vis. High Impact.
We create tactical video content to build blue-collar businesses.
Contact
(704) 946-5886 info@cdsvisuals.com 377 Rubin Center Dr #123
Fort Mill, SC 29708
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