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Aerial of a red-clay grading site cut into a wooded hillside, the haul road curving through it
Construction One shoot became a monthly partnership
Case study — JP Grading & Utilities

One shoot became a monthly partnership — and messages from Italy.

01 — Hear it from them
“There’s no stress with it at all.”
Jackson Prillaman
Owner · JP Grading & Utilities
02 — The results
Monthly
A standing shoot day, scheduled around the work
4 channels
YouTube, Facebook, TikTok and Instagram, all handled
Zero
Stress — the crew handles scheduling and weather delays
Global
DMs from Italy, Canada, Florida and beyond
03 — The client

JP Grading and Utilities is a five-year-old grading and site-utilities contractor — clearing, grading, and underground work. They started with a one-off shoot on a couple of cool jobs and turned it into a monthly partnership.

The challenge
Work that’s hard to explain to anyone who hasn’t stood on a grading site
A schedule that moves with the weather
Four social channels and nobody with time to run them
A crew that has to keep producing while the camera is out
The approach

We pick a day each month around a job worth filming, show up with the PPE and the gear, and stay out of the crew’s way — then run every channel afterward: YouTube, Facebook, TikTok, Instagram. Courtney handles the scheduling and the weather calls. Jackson’s only job is showing up.

Featured project
Cell Tower Land Clearing
Out on the jobsite within a week and a half to get this project done.
Watch featured project
Examples of our work

The dirt world, documented.

Grading, clearing, and utility work captured month after month.
JP Grading
JP GradingWater Main Install
JP Grading & Utilities
JP Grading & UtilitiesPond Water Line Install
JP Grading & Utilities
JP Grading & UtilitiesHouse Pad and Demo
JP Grading & Utilities
JP Grading & UtilitiesFire Line Install
05 — Photos in the Field

Clearing, grading, and pipe in the ground.

Site photography across North Carolina, shot while the work ran.
Low on a Develon excavator against open sky, the operator working the sticks
An excavator loading a dump truck on the red clay pad
A worker cutting pipe over the trench, sparks off the saw
Aerial down the haul corridor, pipe staged along the cut
A Kubota track loader spilling gravel out of a raised bucket
The JP Grading name across the canopy of a Develon machine
Aerial on the trench run, excavator working the backfill alongside
A worker down in the water making up the joint on a blue water main
A Takeuchi excavator pulling down an old outbuilding
Straight down over the building pad, the road running past the site
Three of the crew talking it over at the bucket
Down into the trench, black pipe bedded in the red clay
An excavator feeding demolition debris into the dump trailer
Two of the crew in JP shirts talking beside the machine
An excavator loading red dirt into the truck at the edge of the cleared timber
A foreman in a JP Grading & Clearing shirt watching the trench go in
Aerial over the slope being cleared, two machines working the brush line
A track loader carrying gravel to the trench, roller and excavator behind
Aerial on the trench, two crew down in the cut with the excavator over them
Close on a crew member watching the work, cap low and glasses on
Your turn

Make content the easiest part of your month.

Let’s set a monthly rhythm that runs itself — scheduling, weather calls and all.

CDS Visuals — High-Vis. High Impact.
We create tactical video content to build blue-collar businesses.
Contact
(704) 946-5886 info@cdsvisuals.com 377 Rubin Center Dr #123
Fort Mill, SC 29708
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