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A dump truck raising its bed on a residential street under an overcast sky, new houses behind it
Manufacturing Trade show 11,661 → 18.5M impressions
Case study — LeeBoy

11,661 impressions to 18.5 million — in a single year.

01 — Hear it from them
“We’re able to continue to stay on the floor while they’re in the background posting all of the content.”
Kristi Harris
Director of Marketing · LeeBoy
02 — The results
18.5M
Social impressions, up from 11,661 the prior year
2,287%
Increase in engagements — 261 to 1.89M
16,563
Post link clicks, up from zero
4
New products launched and covered
03 — The client

LeeBoy builds asphalt pavers, motor graders, and road wideners out of Davidson, North Carolina — some of the best paving equipment in the country, and, before this partnership, barely visible online.

The challenge
A prior year of 11,661 impressions and 261 engagements across the whole profile
Four new product launches to land in a single year
ConExpo and World of Asphalt back to back
A marketing team that needed to work the booth, not the camera
A YouTube channel scored at 35 on health before the engagement
The approach

Months of planning with Kristi and her team, then a year of strategic content built on it: in-facility teaser films and walkarounds shot before the show so social was already running when the doors opened, four product launches with animations and how-tos, job-site capture across the country, and real-time trade-show posting while the LeeBoy team stayed on the floor selling. We rebuilt the YouTube channel around it — banner, playlists, featured video, thumbnails — and its health score went from 35 to 80.

Featured project
Welcome to LeeBoy
Promotional video to showcase the roots that LeeBoy has in American manufacturing.
Watch featured project
Examples of our work

Launch after launch, covered.

Product reveals, show teasers, how-tos, and job-site films across a full year of events.
LeeBoy
LeeBoyH130B Road Widener
LeeBoy
LeeBoyEmployee Testimonial
LeeBoy
LeeBoyConveyor Chain Adjustment
LeeBoy
LeeBoy6150 Walkaround — PaveX
LeeBoy
LeeBoy8608 Launch Teaser
LeeBoy
LeeBoyConcept Paving
LeeBoy
LeeBoyWorld of Asphalt
LeeBoy
LeeBoy8520C Walkaround
05 — Photos in the Field

Pavers on the mat, machines on the floor.

Product and factory photography off the same shoot days — jobsites, machines, and the floor where they are built.
Aerial down the divided road, the paving train working the near lane
A dump truck feeding a LeeBoy 8616D paver, screed crew riding alongside
A shooter working a gimbal rig through the machine yard
A LeeBoy paver taking a load, crew watching the hopper fill
A LeeBoy 8520C paver in three-quarter view on fresh asphalt
Wide on the paving train crossing the lot, truck feeding at the front
A shooter filming a welder at the bench on the factory floor
An operator climbing up to the controls on a LeeBoy machine
A LeeBoy Rosco NB25 broom in profile against autumn trees
The paving crew working the mat behind an 8520C, mountains on the horizon
A LeeBoy 8616D paver with the hopper loaded, mid-pull on the street
A handshake on the show floor between our crew and the LeeBoy team
A screed hand raking the joint while the operator works the console above
A Rosco Maximizer asphalt distributor running the road
A paving crew working the storefront lot, fresh mix piled in the foreground
A worker washing down the hopper of an 8520, steam coming off the steel
Three at the high table on the LeeBoy stand, mid-conversation
A dump truck feeding the paver on a clear day
Close on the gauge of a LeeBoy 300 tack tank
Detail at the screed, a crew member riding the plate
Close on the Rosco NB25 broom against autumn colour
The crew heads-down at laptops on the edit bench, camera rig alongside
Close on the LeeBoy 8608 badge along the screed
Your turn

Turn your next launch into millions of impressions.

Let’s map a launch-and-show calendar that keeps content flowing all year.

CDS Visuals — High-Vis. High Impact.
We create tactical video content to build blue-collar businesses.
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Fort Mill, SC 29708
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