Sixty years without marketing — until flights got canceled and they drove through the night anyway.

01 — Hear it from them

“It feels like we’re all friends, all family. We’re not just calling in a company to work with, we’re calling in our buddies.”

Gavin Singleton

VP Construction Sales · Nixon

02 — The results

60 yrs

In business with no real marketing — CDS was the first

100%

On time, every single time, from 2,500 miles away

Weeks

Of post content out of a single event

First call

Their only trusted media partner

03 — The client

Nixon-Egli is a California heavy-equipment dealer, sixty years in, selling everything from lifting cranes to asphalt paving and road-building equipment. Before CDS they had never done any official marketing — a few trade magazine ads, and that was it.

The challenge

Fifty-plus years of no marketing and real skepticism about what video would return

Finding a crew that actually understood heavy equipment, not just cameras

A partner on the opposite coast covering scattered job sites and events

Explaining the dealer’s role — prep, delivery, parts, service — to customers who underestimate it

The approach

It started with one paving seminar in Ontario, California, and they were sold on the final product. Since then: event films, customer testimonials, product-support promos, and a brand video — plus logo, rebrand, and literature help whenever they call. Every shoot gets mined for weeks of post content. The 60th anniversary golf tournament is the one they tell people about: flights canceled the night before an 8 a.m. start, the crew flew into whatever state they could reach, picked up a rental in Vegas in the middle of the night, drove to the course, and shot the day on time.

Featured project

Nixon-Egli Equipment

Sixty years in business and the first video they had ever made — a California dealer, from lifting cranes to asphalt.

Watch featured project

Examples of our work