From clicks to leads to sales — with every raw asset handed back.

01 — Hear it from them

“CDS Visuals is incredibly efficient with turnaround times… typically the edits are very minimal, if any.”

Carly Hart

Marketing Director · Pulte Group

02 — The results

Minimal

Edits — usually right the first time

All

Raw assets and stills delivered with every project

Multi-cut

Short and long versions from one shoot

KPI

Every deliverable trackable against the funnel

03 — The client

PulteGroup builds homes at national scale. Carly Hart has been there eight years, and the mandate is simple: qualified website traffic that turns into leads that turn into sales. Every asset has to be trackable and earn its place in the funnel.

The challenge

Every deliverable has to be KPI-driven and trackable

Buyers engage with video over still images — the assets have to keep up

A marketing team that needs raw footage, not just a finished cut

A calendar with no room for long revision cycles

The approach

Brief-driven production delivered in multiple styles from a single shoot — short cuts, long cuts, stills, and all the raw assets — so the team can repurpose everything and place it wherever it performs. Turnaround is quick and revisions are typically minimal.

Featured project

Built to Honor

Pulte hands a deserving hero or a Gold Star family the keys to a mortgage-free home — we film the day they find out.

Watch featured project

Examples of our work