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A row of CAT excavators lined up nose to tail on the Yancey Bros. Co. lot, counterweights facing the camera
Equipment dealers They vetted CAT’s own vendors
Case study — Yancey Bros. Co.

They vetted the vendors Caterpillar itself uses. They chose us.

01 — Hear it from them
“It’s literally adding to your team, and that’s the best benefit you can get.”
Jenna Farmer
Marketing Supervisor · Yancey Bros. Co.
02 — The results
Award
Found us through the PaveX Marketing Video of the Year
Every asset
Not just selects — the full shoot comes back
Daily
A searchable, tagged library used internally and externally
Local
Their machines, their locations, their name on them
03 — The client

Yancey Bros. Co. is Georgia’s Caterpillar dealer. Its marketing team is responsible for everything that leaves the building — collateral, customer testimonials, video, and graphics.

The challenge
A full content rebuild, with vendors quoted that Caterpillar itself uses
Localizing marketing so customers see Yancey’s name on the iron, not just the OEM’s
Safety first: real hesitation about putting a film crew on an active job site
Other vendors delivered only selects, not the full shoot
The approach

We won the rebuild on deliverables and on safety — boots, vest, glasses, and a crew that knows how close it can stand and how the machines actually work. Then we built the library: brand video, customer testimonials, capability videos, job-site coverage, and dealership launch events, all tagged and searchable, with every clip and photo handed back, not just the selects.

Featured project
Yancey Bros. Co.
Brand video
Watch featured project
Examples of our work

CAT Heavy Equipment, captured safely.

Brand, customer, capability, and job-site content across Georgia.
Yancey Bros. Co.
Yancey Bros. Co.Lorenzo’s Rockyard
Yancey Bros. Co.
Yancey Bros. Co.CAT Compact
Yancey Bros. Co.
Yancey Bros. Co.FSR Homes Testimonial
Yancey Bros. Co.
Yancey Bros. Co.Machine Division
05 — Photos in the Field

The shop, the field, and the techs in both.

Shop and field photography — service bays, jobsites, and the machines they keep running.
Two CAT excavators working the pad backlit, dust hanging in the light
A shooter down on the clay getting the low angle
A technician working the undercarriage in the service bay
A CAT excavator swinging a full bucket over the stockpile
Aerial over the site going in beside the highway, ridgeline behind
Two technicians talking through the job beside the machine
A CAT track loader working the rock, crew clearing behind it
Two at the bench in the shop, diagnostics up on the screen
A jobsite mid-pour, telehandler and crew working around the pad
A CAT dozer pushing debris out of the clearing
One of our crew walking the line of CAT excavators in the yard
A technician running diagnostics from the laptop at the toolbox
One of our crew filming the excavator working the clearing
A CAT PM312 cold planer staged on site
Down the parts aisle, shelving stacked the length of the building
A CAT track loader working the rubble, crew watching from the bank
A CAT 725 articulated truck crossing the red dirt haul
A technician up on the platform working a machine on the shop floor
A technician deep in a CAT engine bay
Two on site in high-vis, one in a Yancey Rents vest, sizing up the work
An operator at the monitors in the control room
One of our crew alongside a CAT paver on the road
A CAT track loader running a mulching head through the treeline
A Yancey service truck outside the shop
Your turn

Add a crew to your team without adding to headcount.

Let’s talk about coverage that feels like an extension of your marketing department.

CDS Visuals — High-Vis. High Impact.
We create tactical video content to build blue-collar businesses.
Contact
(704) 946-5886 info@cdsvisuals.com 377 Rubin Center Dr #123
Fort Mill, SC 29708
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