These videos are usually short (1-2 minutes), and feature relevant animation or live action footage with voiceover narration that walks viewers through what the company does and why it's important. More and more companies are realizing how effective explainer videos can be in conveying complex information quickly and clearly, so if you're considering investing in one for your business, you're on the right track.
What Makes a good explainer Video
- A good explainer video is one that can concisely and clearly communicate a complex concept to its viewers. In just a few minutes, a good explainer video should be able to introduce the viewer to the main idea, provide some context and background information, and then illustrate how the concept works using simple, easy-to-understand language and visuals.
- Explainer videos should also avoid jargon and technical terms as much as possible, instead opting for common language that everyone can understand.
- Always end with a strong call to action that encourages the viewer to take the next step.
- It always helps to work with a reputable company who knows how to create high-quality, engaging videos that will help your business succeed.
Check out the results we've achieved...
"I feel like he has really helped me take my business to the next level"
We partnered with Nicole Leininger to produce organic video content to take her business to the next level by entertaining, educating and reaching a larger target audience.
Since partnering Nicole we have taken her online presence, cleaned it up created branded media for her and is now an authority in her market due to video. She is now getting more organic leads from her YouTube videos since we are targeting the correct keywords on her website, social media channels and in the video scripts we produce.
Here is a recent example of a new lead she received from a video we produced highlighting Lake Norman:
Interested in partnering up with us for your video production needs? Schedule your free video strategy call to discuss how we can help.
More organic leads to her channels
Launched Client Support Videos in Multiple Languages Globally
Zeiss approached us with the problem of educating their current client base on how to use their complex 3D scanning devices. We sat down with Toon and his team and identified that by simplifying some of the verbiage and workflow, their customers could better understand how to use their scanners.
From the first webinar that we produced in collaboration with #HandsOnMetrology by Zeiss they were able to sell five additional scanners then they usually do just by creating a higher quality presentation over zoom.
Higher Client Retention
Launched their new Pharmacy Software Application with an Apple style keynote
We partnered with Emporos a leading pharmacy point-of-sales (POS) software to produce an engaging keynote to get their current customer and prospective customers excited about adopting a new software in their tech stack.
Naturally their team is very technical focused and we were able to take their complex product and create an easy to understand keynote for their viewers to understand the benefit of adopting their technology.
Nicole reached out to us as someone that was running a small marketing team of one and needed help to produce a high quality keynote for their new product launch.
Successful Product Launch
$113 Million in Sales in 2021... during a pandemic with Real Estate Marketing Videos
"Cameron and his team are a major piece of marketing in my business"
Before we started working with Marilyn there was no doubt that she was successful in the Asheville, NC real estate market. However, once we partnered up to create successful video marketing campaigns, she was able to sell listings site unseen during a pandemic at price tags over $1,000,000!!
Since we partnered up with Marilyn, we have helped her generate over $113 million in sales in Asheville, NC in 2021 by utilizing our video marketing strategies and distribution techniques to find the right buyers for her listings. Additionally, it has also created more listings for her as sellers are wanting to partner up with her to get the same results for their home sell.
$113 Million in Sales