What is a brand video? A brand video is a high-level overview of who you are as a company and what you do. It's a way to introduce potential customers to your products or services in an engaging and human way. By telling your brand story, you can create an emotional connection with your audience that goes beyond the utilitarian benefits of your product or service.

A brand video can also be a powerful tool for marketing and sales, helping you to connect with prospects on a deeper level and convert them into customers. If you're looking for a way to take your marketing to the next level, a brand video is an excellent place to start.

What Makes a Brand Video Successful

A brand video is a powerful tool that can help businesses to connect with their target audiences. When done well, brand videos can tell a compelling story, evoke emotion, and build trust. However, achieving these goals is not always easy. Key elements that all successful brand videos share. 
  • They have a clear purpose. The best brand videos are those that are created with a specific goal in mind, whether it is to raise awareness, generate leads, or drive sales.
  • Brand videos focus on the customer. The most effective brand videos are those that put the customer front and center, addressing their needs and pain points.
  • Successful brand videos are shareable. They are designed to be watched and shared by as many people as possible.
By incorporating these elements into your own brand video, you can create a powerful marketing tool that will help your business to achieve its goals

Case studies

Check out the results we've achieved...

"I feel like he has really helped me take my business to the next level"

We partnered with Nicole Leininger to produce organic video content to take her business to the next level by entertaining, educating and reaching a larger target audience. 

The Results

Since partnering Nicole we have taken her online presence, cleaned it up created branded media for her and is now an authority in her market due to video. She is now getting more organic leads from her YouTube videos since we are targeting the correct keywords on her website, social media channels and in the video scripts we produce. 

Here is a recent example of a new lead she received from a video we produced highlighting Lake Norman:

Interested in partnering up with us for your video production needs? Schedule your free video strategy call to discuss how we can help.


Nicole Leininger



Real Estate


  • Video Production
  • Brand Management
  • Social Media 

The Results

More organic leads to her channels

Launched Client Support Videos in Multiple Languages Globally

Zeiss approached us with the problem of educating their current client base on how to use their complex 3D scanning devices. We sat down with Toon and his team and identified that by simplifying some of the verbiage and workflow, their customers could better understand how to use their scanners. 

The Results

From the first webinar that we produced in collaboration with #HandsOnMetrology by Zeiss they were able to sell five additional scanners then they usually do just by creating a higher quality presentation over zoom. 



Toon Peeters

Development Engineer


3D Metrology


Higher Client Retention

Launched their new Pharmacy Software Application with an Apple style keynote

We partnered with Emporos a leading pharmacy point-of-sales (POS) software to produce an engaging keynote to get their current customer and prospective customers excited about adopting a new software in their tech stack. 

Naturally their team is very technical focused and we were able to take their complex product and create an easy to understand keynote for their viewers to understand the benefit of adopting their technology.

The process

Nicole reached out to us as someone that was running a small marketing team of one and needed help to produce a high quality keynote for their new product launch. 


Nicole Tramel

Marketing Director


Pharmacy Software 


Successful Product Launch

$113 Million in Sales in 2021... during a pandemic with Real Estate Marketing Videos

"Cameron and his team are a major piece of marketing in my business"

Before we started working with Marilyn there was no doubt that she was successful in the Asheville, NC real estate market. However, once we partnered up to create successful video marketing campaigns, she was able to sell listings site unseen during a pandemic at price tags over $1,000,000!!

The Results

Since we partnered up with Marilyn, we have helped her generate over $113 million in sales in Asheville, NC in 2021 by utilizing our video marketing strategies and distribution techniques to find the right buyers for her listings. Additionally, it has also created more listings for her as sellers are wanting to partner up with her to get the same results for their home sell. 


Marilyn Wright



Real Estate


$113 Million in Sales

Create Quality brand Videos

CDS Visuals is a video production company that specializes in creating unique brand videos for businesses. We believe that every company has a story to tell, and we strive to capture the essence of each business through beautiful visuals and compelling storytelling.

Our team of experienced filmmakers will work closely with you to understand your brand and create a video that reflects your values and objectives. We pride ourselves on our ability to create videos that are both creative and effective, and we are confident that we can exceed your expectations. 

Ready to get started?

Schedule Your Video Strategy Session today!